Progicio - Visual Identity

Progicio - Visual Identity

Progicio - Visual Identity


About.

Progicio is software that helps startup founders track their businesses from anywhere. From monitoring sales and income to tracking warehouse items, Progicio offers its customers an all-in-one solution and the latest tech to track and manage their businesses.

Goal.

We aim to create a modern and sleek visual identity that embodies innovation, professionalism, and modernity.The logomark we designed features the first letter of the brand name, which is combined with an image of a paper to represent the software's goal of digitizing paperwork. The "P" resembles a paper clip that holds everything together, and we have chosen a simple, modern font for the wordmark.We selected blue as the primary color to symbolize innovation and modernity. Using a blue color palette helps the brand stand out, making it more vibrant and eye-catching.

Client: Progicio   -   Service: Visual Identity   -   Creative Direction: HigherDots  -   Year: 2023